Portfolio / Yellowgrape

Yellowgrape

Full-service e-commerce agency.

Yellowgrape is a preferred partner helping E-commerce companies through a powerful combination of full-service solutions, best-of-breed tooling and international expertise. As a leading and innovative player, Yellowgrape increases transaction volumes, optimizes brands and enhances their customers’ online presence. With knowledge and experience, Yellowgrape unlocks the full potential of E-commerce companies.

Yellowgrape helps E-commerce companies increase their transaction volumes, optimizes brands and improves their customers’ online presence.

Year of investment 2023
Sector Digital Marketing
Market Netherlands, DACH
Website www.yellowgrape.nl ↗
From Committed Capital
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Yellowgrape
Yellowgrape
Yellowgrape
Our approach at Yellowgrape

How Committed Capital adds value.

  1. Strategy

    The strategy focuses on further growth within the Netherlands and entry into new markets (including DACH).

  2. Team

    The focus is on strengthening and continuing to grow the organization in support of the strategy while maintaining the Yellowgrape culture.

  3. Growth

    By further expanding Yellowgrape’s competencies, helping clients internationalize, and targeted Buy & Build, we aim to grow Yellowgrape’s revenue and profitability strongly in the coming years. Yellowgrape’s ambition is to become Western Europe’s most coveted e-commerce agency.

“
From the start there was a real click. Committed is not a spreadsheet manager. Together we built a strong second layer, were given the room to invest, and Yellowgrape embarked on a considered buy-and-build strategy.
Johan Smits & Rik van den Wijngaard Founders · Yellowgrape
Johan Smits & Rik van den Wijngaard, Founders · Yellowgrape
News

Yellowgrape in the news.

Acquisitions
8 Jul 2026

Yellowgrape acquires Markant Internet

E-commerce agency Yellowgrape is acquiring Markant Internet, a Hengelo-based specialist in SEO, SEA, and link building. With the acquisition, which was finalized last Friday, the Amsterdam-based agency is adding about twenty search specialists in one fell swoop and opening its third office, in addition to those in Amsterdam and Berlin.

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Acquisitions
5 Nov 2024

Yellowgrape takes over Fingerspitzengefühl in Berlin.

Rik van den Wijngaard – Founder & Creative Director: Today, we are proud to share a significant milestone in our journey to becoming the most coveted e-commerce agency in Western Europe. With the acquisition of Fingerspitzengefühl from Berlin, we are taking a powerful step forward in our ambitious growth strategy. […]

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Acquisitions
14 Nov 2023

Yellowgrape on course to become the most coveted e-commerce agency in Western Europe

Yellowgrape, the Amsterdam-based e-commerce agency known for its innovative and customer-focusedapproach, announces two major milestones that mark their ambition in the e-commerce sector. In early 2024, Yellowgrape will open an office in Berlin, strengthening its position in the European market, specifically the DACH region. In addition, Committed Capital has acquired […]

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