Verasol
Verasol develops, manufactures and sells a wide range of aluminium garden products, including verandas and garden rooms. A network of resellers, distributors and own shops enables Verasol to provide several Western European countries with their garden products. Verasol guarantees a high standard of quality of all its products and adds extra value to customer satisfaction by creating a total garden experience.
Verasol is European producer and seller of high-quality aluminium verandas and garden rooms.
From Dutch manufacturer to European market leader in aluminium verandas and garden rooms.
Starting point
Verasol, founded in Helmond in 2001, develops and manufactures aluminium verandas, garden rooms and carports. At the time of the investment in 2009, the company depended heavily on a few large resellers and distributors, and faced high staff turnover, the effects of the economic crisis and increasing pressure on quality and delivery times.
What we did together
- Appointed a new CEO immediately after the investment, and together with him shaped the management team in the years that followed.
- Professionalised finance, marketing and sales, production and the supply chain.
- Reduced the dependence on a few large customers, among other things through a network of own stores.
- Expanded internationally, with the Netherlands and Germany as core markets.
- Appointed a CFO/COO in 2016, so the CEO could focus fully on commercial growth.
Result
Verasol grew at double-digit rates for years, to revenues of 25 million euros and around 110 employees, and became the European market leader in aluminium verandas and garden rooms. In 2017 AAC Capital acquired the company together with the management team led by CEO Cor den Hartogh, who invested alongside.