Portfolio / Platinum

Platinum

Platinum develops and sells its own brand (garden furniture) covers (Aerocover) and parasols (Platinum) aimed at the medium-high customer segment. Dedicated suppliers and a wide network of distributors, furniture stores, building markets and garden centres, allows Platinum to sell its products in 28 countries. Platinum guarantees high quality and adds extra value with marketing support and a comprehensive after service.

Platinum develops and sells (garden furniture) covers (brand Aero cover) and parasols (brand Platinum)

Year of investment 2019
Sector Home & Garden
Website platinum.nl ↗
From Committed Capital
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Zweefparasol boven een loungeset aan het water
Schaduwdoek boven een terras met ligbedden
Houten pergola met doek in een tuin
Aluminium veranda met lamellendak
Terras met loungeset en verticale zonwering
Our approach at Platinum

How Committed Capital adds value.

  1. Strategy

    Platinum is a leading player on the Dutch market. We focus on international growth by expanding the network of distributors and on- and offline stores. In addition, Platinum is constantly working to develop innovative product concepts.

  2. Team

    In order to realise the ambitious growth objectives, strengthening the management team was key. The founder is now able to focus on sourcing, R&D and strategy.

  3. Growth

    By international growth, product development and professionalisation of the company we increase turnover and profitability.

News

Platinum in the news.

Acquisitions
25 Jan 2021

Nesling joins Platinum in taking the next step in the shadow market

Breda, 21 January 2021 – Platinum and Nesling join forces. Both Platinum and Nesling are specialists in the development, production, distribution and marketing of high-quality shadow solutions. Specialist Nesling has been active for over 15 years in mainly shade cloths and pergolas in the premium segment. With the acquisition of […]

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Acquisitions
3 Jul 2019

Committed Capital invests in Platinum to support its growth ambition

Amsterdam / Breda, Wednesday 3 July 2019 – The Breda-based company Platinum, which is active in the development and sale of (garden furniture) covers and parasols, has found a partner in Committed Capital to support its growth ambition. Together, they want to further shape the expansion of activities in the […]

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