Portfolio / Goin'

Goin'

The community platform that connects incoming students before their first day on campus.

Goin' is a Utrecht-based software company that helps universities build a student community before the academic year begins. Through the platform, incoming students get to know their future fellow students: classmates, compatriots and people with shared interests. That way they make friends before they even arrive on campus.

It makes a difference. Students who join the community are more likely to actually enrol, feel less anxious about the transition and are less likely to drop out. Goin' thereby helps universities with both student conversion and retention. More than 150 universities worldwide use the platform, including University College London, Utrecht University and Monash University.

Year of investment 2026
Sector EdTech software
Market Worldwide, higher education
Website www.goinconnect.com ↗
From Committed Capital
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Het team van Goin' op een beurs
Review van een student van Copenhagen Business School over Goin'
Universiteit van Kopenhagen
Review van een student van EBS Universität over Goin'
Our approach at Goin'

How Committed Capital adds value.

  1. Strategy

    Goin' has become an established name among higher education institutions worldwide. Together with the founders we are working on a clear strategy to build on that position.

  2. Team

    The founding team stays on board and remains a co-owner after our investment. In the next phase of growth we are strengthening the organization: systems, processes and people that fit a company of this size, with additional commercial capacity in new countries.

  3. Growth

    Growth comes from two sources: organically, by connecting more institutions at home and abroad, and through buy-and-build, by adding complementary platforms and products that broaden the offering for institutions.

News

Goin' in the news.

Acquisitions
8 Jun 2026

Committed Capital invests in Goin'

Committed Capital invests in Goin', the Utrecht-based community platform that lets universities connect incoming students before their studies begin. More than 150 universities worldwide use the platform.

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