How Committed Capital added value.
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Strategy
Carerix’ growth strategy was aimed at professionalising sales & marketing, national & international growth and the expansion of Carerix’ technological ecosystem. Significant investments were made in commercial and technological talent, in order to achieve this. Carerix was sold to the French technology company Pixid in 2018.
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Team
In the first year of the investment, the succession of both the founders was realised by attracting a professional management team. Subsequently, the transition from a technology-driven organisation to a more market-oriented company was made, while maintaining a technological edge.
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Growth
The growth strategy ultimately resulted in a fourfold increase in revenue, which was largely achieved outside the Netherlands. In addition, the technological ecosystem was further enriched with proprietary technology and technology from third parties, which led to technological leadership in Europe.
